I’m Philippe.
I work where design meets
systems and strategy.
I’m Philippe.
I work where design meets
systems and strategy.
I’m Philippe.
I work where design meets
systems and strategy.
I lead design with equal parts logic and storytelling. I thrive on untangling complex problems and crafting work that hits hard and holds up. I build systems that allow creative freedom and delivers strong results. My goal always to make something people care about and feel like the brand levelled up.
I lead design with equal parts logic and storytelling. I thrive on untangling complex problems and crafting work that hits hard and holds up. I build systems that allow creative freedom and delivers strong results. My goal always to make something people care about and feel like the brand levelled up.
What I do best
Creative direction that combines vision with detail-level craft
Brand storytelling built on strategy and authenticity
Workflow systems leveraging AI that keep projects moving without burning teams out
The ability to adapt and learn quickly, and make change work for the brand
Creative direction that combines vision with detail-level craft
Brand storytelling built on strategy and authenticity
Workflow systems leveraging AI that keep projects moving without burning teams out
The ability to adapt and learn quickly, and make change work for the brand
Creative direction that combines vision with detail-level craft
Brand storytelling built on strategy and authenticity
Workflow systems leveraging AI that keep projects moving without burning teams out
The ability to adapt and learn quickly, and make change work for the brand
When the challenge is real and the work matters, I’m all in.
When the challenge is real and
the work matters, I’m all in.



Skills & Tools
Skills & Tools
Creative & Direction
Brand identity and storytelling
Campaign strategy and concept development
Product and packaging design
Art direction across digital, print, brand activations, and video
Execution & Systems
UX/UI systems and design
Visual design and prototyping
Motion graphics and 3D build
Design workflows and process mapping
Systems thinking for scalable creative solutions
Team & Leadership
Leading creative teams and mentoring talent
Aligning cross-functional teams (marketing, dev, ops)
Presenting and selling work to stakeholders
Managing licensed IP and complex production pipelines
Creative & Direction
Brand identity and storytelling
Campaign strategy and concept development
Product and packaging design
Art direction across digital, print, brand activations, and video
Execution & Systems
UX/UI systems and design
Visual design and prototyping
Motion graphics and 3D build
Design workflows and process mapping
Systems thinking for scalable creative solutions
Team & Leadership
Leading creative teams and mentoring talent
Aligning cross-functional teams (marketing, development, ops)
Presenting and selling work to stakeholders
Managing licensed IP and complex production pipelines
Tools
Adobe CC (Photoshop, Illustrator, XD, After Effects, Premiere, InDesign)
Figma, Blender, Shopify, Notion, Google Suite, Click-Up, Asana
AI Tools for content generation, workflow, model fine-tuning, RAG implementation
Windows & Mac environments
Tools
Adobe CC (Photoshop, Illustrator, XD, After Effects, Premiere, InDesign)
Figma, Blender, Shopify, Notion, Google Suite, Click-Up, Asana
AI Tools for content generation, workflow, model fine-tuning, RAG implementation
Windows & Mac environments


Career Timeline
Career Timeline
Head of Design & Content
Cinco (2023–2025)
Directed immersive 3D, live and digital brand experiences
Led UX and visual direction for the Cinco AI platform
Streamlined workflows, cutting production time by 30%
Delivered brand activation content for Ford, Sephora, Nespresso, and Loto Québec
Creative Director
Hayabusa (2016–2023)
Rebuilt the brand and design system from the ground up
Designed campaigns and licensed products with Marvel and Lucasfilm
Led product and marketing teams across global DTC launches
Art Director
SteelSeries (2003–2015)
Built global campaigns and packaging for Blizzard, EA, and Valve
Led design for licensed product lines across gaming and hardware
Helped evolve the brand from niche to global player
Head of Design & Content
Cinco (2023–2025)
Directed immersive 3D, live and digital brand experiences
Led UX and visual direction for the Cinco AI platform
Streamlined workflows, cutting production time by 30%
Delivered brand activation content for Ford, Sephora, Nespresso, and Loto Québec
Creative Director
Hayabusa (2016–2023)
Rebuilt the brand and design system from the ground up
Designed campaigns and licensed products with Marvel and Lucasfilm
Led product and marketing teams across global DTC launches
Art Director
SteelSeries (2003–2015)
Built global campaigns and packaging for Blizzard, EA, and Valve
Led design for licensed product lines across gaming and hardware
Helped evolve the brand from niche to global player
Outside the Work
Outside the Work
I like to make things with my hands. I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.
I like to make things with my hands.
I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.
Let's connect!
Let's connect!
Got a challenge to solve?
Got a challenge to solve?
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.