I’m Philippe.
I work where design meets
systems and strategy.

I’m Philippe.
I work where design meets
systems and strategy.

I’m Philippe.
I work where design meets
systems and strategy.

I lead design with equal parts logic and storytelling. I thrive on untangling complex problems and crafting work that hits hard and holds up. I build systems that allow creative freedom and delivers strong results. My goal always to make something people care about and feel like the brand levelled up.

I lead design with equal parts logic and storytelling. I thrive on untangling complex problems and crafting work that hits hard and holds up. I build systems that allow creative freedom and delivers strong results. My goal always to make something people care about and feel like the brand levelled up.

What I do best

  • Creative direction that combines vision with detail-level craft

  • Brand storytelling built on strategy and authenticity

  • Workflow systems leveraging AI that keep projects moving without burning teams out

  • The ability to adapt and learn quickly, and make change work for the brand

  • Creative direction that combines vision with detail-level craft

  • Brand storytelling built on strategy and authenticity

  • Workflow systems leveraging AI that keep projects moving without burning teams out

  • The ability to adapt and learn quickly, and make change work for the brand

  • Creative direction that combines vision with detail-level craft

  • Brand storytelling built on strategy and authenticity

  • Workflow systems leveraging AI that keep projects moving without burning teams out

  • The ability to adapt and learn quickly, and make change work for the brand

When the challenge is real and the work matters, I’m all in.

When the challenge is real and
the work matters, I’m all in.

Skills & Tools

Skills & Tools

Creative & Direction

  • Brand identity and storytelling

  • Campaign strategy and concept development

  • Product and packaging design

  • Art direction across digital, print, brand activations, and video

Execution & Systems

  • UX/UI systems and design

  • Visual design and prototyping

  • Motion graphics and 3D build

  • Design workflows and process mapping

  • Systems thinking for scalable creative solutions

Team & Leadership

  • Leading creative teams and mentoring talent

  • Aligning cross-functional teams 

(marketing, dev, ops)

  • Presenting and selling work to stakeholders

  • Managing licensed IP and complex 

production pipelines

Creative & Direction

  • Brand identity and storytelling

  • Campaign strategy and concept development

  • Product and packaging design

  • Art direction across digital, print, brand activations, and video

Execution & Systems

  • UX/UI systems and design

  • Visual design and prototyping

  • Motion graphics and 3D build

  • Design workflows and process mapping

  • Systems thinking for scalable creative solutions

Team & Leadership

  • Leading creative teams and mentoring talent

  • Aligning cross-functional teams 

(marketing, development, ops)

  • Presenting and selling work to stakeholders

  • Managing licensed IP and complex 

production pipelines

Tools

  • Adobe CC (Photoshop, Illustrator, XD, After Effects, Premiere, InDesign)

  • Figma, Blender, Shopify, Notion, Google Suite, Click-Up, Asana

  • AI Tools for content generation, workflow, model fine-tuning, RAG implementation

  • Windows & Mac environments

Tools

  • Adobe CC (Photoshop, Illustrator, XD, After Effects, Premiere, InDesign)

  • Figma, Blender, Shopify, Notion, Google Suite, Click-Up, Asana

  • AI Tools for content generation, workflow, model fine-tuning, RAG implementation

  • Windows & Mac environments

Career Timeline

Career Timeline

Head of Design & Content

Cinco (2023–2025)

  • Directed immersive 3D, live and digital 

brand experiences

  • Led UX and visual direction for the 

Cinco AI platform

  • Streamlined workflows, cutting 

production time by 30%

  • Delivered brand activation content for Ford, 

Sephora, Nespresso, and Loto Québec

Creative Director

Hayabusa (2016–2023)

  • Rebuilt the brand and design system 

from the ground up

  • Designed campaigns and licensed 

products with Marvel and Lucasfilm

  • Led product and marketing teams 

across global DTC launches

Art Director

SteelSeries (2003–2015)

  • Built global campaigns and packaging 

for Blizzard, EA, and Valve

  • Led design for licensed product lines 

across gaming and hardware

  • Helped evolve the brand from niche 

to global player

Head of Design & Content

Cinco (2023–2025)

  • Directed immersive 3D, live and digital brand experiences

  • Led UX and visual direction for the Cinco AI platform

  • Streamlined workflows, cutting production time by 30%

  • Delivered brand activation content for Ford, 

Sephora, Nespresso, and Loto Québec

Creative Director

Hayabusa (2016–2023)

  • Rebuilt the brand and design system 

from the ground up

  • Designed campaigns and licensed 

products with Marvel and Lucasfilm

  • Led product and marketing teams 

across global DTC launches

Art Director

SteelSeries (2003–2015)

  • Built global campaigns and packaging 

for Blizzard, EA, and Valve

  • Led design for licensed product lines 

across gaming and hardware

  • Helped evolve the brand from niche 

to global player

Outside the Work

Outside the Work

I like to make things with my hands. I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.

I like to make things with my hands.
I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.

Let's connect!

Let's connect!

Got a challenge to solve?

Got a challenge to solve?

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.