I’m Philippe.
I turn complex challenges into clear results.
I’m Philippe.
I turn complex challenges into clear results.
I’m Philippe.
I turn complex challenges
into clear results.
For 15+ years I’ve helped brands grow with work that feels true and performs in the market. I don’t just direct. I design, prototype and ship. I bring craft, structure and smart workflows that keep teams sharp and brands consistent.
For 15+ years I’ve helped brands grow with work that feels true and performs in the market. I don’t just direct. I design, prototype and ship. I bring craft, structure and smart workflows that keep teams sharp and brands consistent.
What I bring
Structure that makes complexity simple
Creative from first sketch to live launch
AI workflows that speed delivery without losing quality
Experience with brands like Marvel, Ford, Blizzard, Sephora and more
Leadership that builds motivated, confident teams
The ability to connect design, dev, marketing and sales in one flow
Work that holds up and drives long-term growth
Structure that makes complexity simple
Creative from first sketch to live launch
AI workflows that speed delivery without losing quality
Experience with brands like Marvel, Ford, Blizzard, Sephora and more
Leadership that builds motivated, confident teams
The ability to connect design, dev, marketing and sales in one flow
Work that holds up and drives long-term growth
Structure that makes complexity simple
Creative from first sketch to live launch
AI workflows that speed delivery without losing quality
Experience with brands like Marvel, Ford, Blizzard, Sephora and more
Leadership that builds motivated, confident teams
The ability to connect design, dev, marketing and sales in one flow
Work that holds up and drives long-term growth
When the challenge is real and the work matters, I’m all in.
When the challenge is real and the work matters, I’m all in.
When the challenge is real and
the work matters, I’m all in.
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Skills & Tools
Skills & Tools
Creative & Brand Leadership
Brand identity & storytelling
Campaign strategy and concept development
Product Lifecycle, Design & Packaging
Art direction across digital, print, brand activations, and video
Design Systems & Scalable Frameworks
UX/UI Systems & User Experience
Design Systems & Component Libraries
Optimized design and asset creation through automation and AI tools
Build scalable design systems and content workflows
Leadership & Cross-Functional Alignment
Leading creative teams and mentoring talent
Strengthen alignment across marketing, sales, development, and operations
Presenting and selling work to stakeholders
Managing licensed IP and complex production pipelines
Creative & Brand Leadership
Brand identity & storytelling
Campaign strategy and concept development
Product Lifecycle, Design & Packaging
Art direction across digital, print, brand activations, and video
Design Systems & Scalable Frameworks
UX/UI Systems & User Experience
Design Systems & Component Libraries
Optimized design and asset creation through automation and AI tools
Build scalable design systems and content workflows
Leadership & Cross-Functional Alignment
Leading creative teams and mentoring talent
Aligning cross-functional teams (marketing, development, ops)
Presenting and selling work to stakeholders
Managing licensed IP and complex production pipelines
Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD)
Figma, Framer, WordPress, Shopify, Blender, Notion, Airtable, Miro & Lucid Boards, ClickUp & Asana
AI tools (content generation, workflow automation), ChatGPT, Claude, Midjourney, Nano Banana and other leading image and video generation tools
AI workflow, model fine-tuning, RAG implementation
Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD)
Figma, Framer, WordPress, Shopify, Blender, Notion, Airtable, Miro & Lucid Boards, ClickUp & Asana
AI tools (content generation, workflow automation), ChatGPT, Claude, Midjourney, Nano Banana and other leading image and video generation tools
AI workflow, model fine-tuning, RAG implementation
Career Timeline
Career Timeline
Head of Design & Content
Cinco (2023–2025)
Recruited to rebuild the creative department post-pandemic and lead all facets of content creation and user experience. Directed brand activation design, print and digital assets, AV content, and immersive VR/AR experiences, while co-developing a proprietary AI-powered experiential platform. Managed creative and development budgets.
Recruited to rebuild the creative department post-pandemic and lead all facets of content creation and user experience. Directed brand activation design, print and digital assets, AV content, and immersive VR/AR experiences, while co-developing a proprietary AI-powered experiential platform. Managed creative and development budgets.
Creative Director
Hayabusa (2016–2023)
Hired to lead end-to-end product cycles from concept and design through manufacturing, retail, eCommerce, and campaign execution, ensuring brand positioning and quality consistency across every stage. Managed a cross-functional team across marketing, sales, product, design, photography, and web.
Hired to lead end-to-end product cycles from concept and design through manufacturing, retail, eCommerce, and campaign execution, ensuring brand positioning and quality consistency across every stage. Managed a cross-functional team across marketing, sales, product, design, photography, and web.
Art Director
SteelSeries (2003–2015)
Recruited to lead and elevate product, packaging, and marketing creative across the brand. Served as the point person for key IP projects, facilitating leadership reviews to drive decisions, track progress, and ensure cross-functional visibility.
Head of Design & Content
Cinco (2023–2025)
Recruited to rebuild the creative department post-pandemic and lead all facets of content creation and user experience. Directed brand activation design, print and digital assets, AV content, and immersive VR/AR experiences, while co-developing a proprietary AI-powered experiential platform. Managed creative and development budgets.
Recruited to rebuild the creative department post-pandemic and lead all facets of content creation and user experience. Directed brand activation design, print and digital assets, AV content, and immersive VR/AR experiences, while co-developing a proprietary AI-powered experiential platform. Managed creative and development budgets.
Creative Director
Hayabusa (2016–2023)
Hired to lead end-to-end product cycles from concept and design through manufacturing, retail, eCommerce, and campaign execution, ensuring brand positioning and quality consistency across every stage. Managed a cross-functional team across marketing, sales, product, design, photography, and web.
Hired to lead end-to-end product cycles from concept and design through manufacturing, retail, eCommerce, and campaign execution, ensuring brand positioning and quality consistency across every stage. Managed a cross-functional team across marketing, sales, product, design, photography, and web.
Art Director
SteelSeries (2003–2015)
Recruited to lead and elevate product, packaging, and marketing creative across the brand. Served as the point person for key IP projects, facilitating leadership reviews to drive decisions, track progress, and ensure cross-functional visibility.
Outside the Work
Outside the Work
I like to make things with my hands. I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.
I like to make things with my hands.
I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.
Let's connect!
Let's connect!
Got a challenge to solve?
Got a challenge to solve?
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.
All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.