Role:
We built a physical-to-digital experience that got over 8,000 people behind the wheel of a Ford EV. The modular booth design, live dashboard and flexible UX made it easy to adapt city by city. The ecosystem drove thousands of leads and provided a new approach to activations.
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The problem
Ford needed Canadians to experience EVs first-hand, not just through ads. The challenge: run activations in Ontario, Quebec, and BC at the same time.
The solution
Built a personality quiz and contest to capture leads
Designed a real-time dashboard to track KPIs
Directed on-site UX flow from QR scan to test drive
Styled the system to match Ford’s premium EV language
The impact
Over 8,000 test drives completed
Thousands of qualified leads collected
Real-time dashboard enabled daily optimizations
Exceeded engagement goals and won internal praise
Why it mattered
This wasn’t a stunt. It was a scalable pipeline that turned activations into measurable growth.
My take
Fast-moving, tech-heavy, logistics-heavy—and worth it. We made it simple for users, and that’s what made it work.
