FORD MOTORS

BRAND ACTIVATION

Case Study

FORD MOTORS

BRAND ACTIVATION

Case Study

FORD MOTORS

BRAND ACTIVATION

Case Study

ROLE

ROLE

ROLE

Creative Direction, UX Design, Digital-to-Physical Flow, Brand Experience Design, Data System Integration, Stakeholder Approvals.

Creative Direction, UX Design, Digital-to-Physical Flow, Brand Experience Design, Data System Integration, Stakeholder Approvals.

8,000 Test Drives, 3 Provinces, 1 Ecosystem

8,000 Test Drives,
3 Provinces, 1 Ecosystem

We built a physical-to-digital experience that got over 8,000 people behind the wheel of a Ford EV. The modular booth design, live dashboard and flexible UX made it easy to adapt city by city. The ecosystem drove thousands of leads and provided a new approach to activations.

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CHALLENGE

CHALLENGE

CHALLENGE

Ford needed to change how people saw their EVs. Not with a flashy campaign, but by getting people behind the wheel. We had to make the whole experience feel clean, personal, and effortless while running across three provinces.

Ford needed to change how people saw their EVs. Not with a flashy campaign, but by getting people behind the wheel. We had to make the whole experience feel clean, personal, and effortless while running across three provinces.

SOLUTION

SOLUTION

SOLUTION

We created an on-site experience that started with a online quiz and ended in a test drive. The system handled consent, data, and prizes. We also build a custom dashboard that gave Ford live visibility into performance by region. The whole thing was built to run clean.

We created an on-site experience that started with a online quiz and ended in a test drive. The system handled consent, data, and prizes. We also build a custom dashboard that gave Ford live visibility into performance by region. The whole thing was built to run clean.

OUTCOME

OUTCOME

OUTCOME

The Result

This wasn’t a stunt. It was a scalable pipeline that turned activations into measurable growth. Over 8,000 test drives. Thousands of qualified leads. Engagement goals were crushed. And Ford saw it as a model worth repeating.

This wasn’t a stunt. It was a scalable pipeline that turned activations into measurable growth. Over 8,000 test drives. Thousands of qualified leads. Engagement goals were crushed. And Ford saw it as a model worth repeating.

My Role

  • Led UX and visual design for the activation.

  • Built the full brand activation blueprint for the team that included the digital flow from QR scan to test drive and email follow ups.

  • Built real-time dashboards to track leads and optimize daily

  • Styled the full system to match Ford’s EV tone

My Take

Fast-moving, tech-heavy, logistics-heavy, and worth it. We made it simple for users, and that’s what made it work.

Fast-moving, tech-heavy, logistics-heavy, and worth it. We made it simple for users, and that’s what made it work.

Let's TALK

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.

Let's TALK

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.

Let's TALK

All brand names, logos, and assets are the property of their respective owners. Shown here for portfolio purposes only to demonstrate my role in past projects. Not for commercial use.