Role:
Objective
Licensed peripherals that feel playful without drifting into toy. Product and packaging built as one system.
What I did
Directed concepts and product look
Built final-looking renders to speed approvals
Owned structure and layout files
Managed licensor reviews and revisions
Stayed with production to protect finishes
Objective
Mouse concepts and packaging Blizzard's Overwatch game based on SteelSeries gaming mice.
What I did
Explored surface maps and material directions
Set color targets and finish callouts
Designed panels and claims hierarchy
Prepared approval decks for the licensor
EA Sports Mobile Controller Packaging and POS (EA)
Objective
Design packaging and point-of-sale for a compact form factor.
What I did
Built a clear pack system for small panels
Wrote front-of-pack messaging and icons
Designed POS for line-of-sight at retail
Aligned with EA retail standards and prepress needs
Objective
Create premium packaging with a clean character read. Renders came from production 3D.
What I did
Textured and lit KeyShot scenes from sculpt data
Finished passes in Photoshop for print realism
Built dielines and layouts for the line
Managed approvals through each round
Street Fighter Figurines Packaging (Capcom)
Objective
Design packaging that respects legacy art and reads fast on shelf.
What I did
Designed structure and layout
Integrated brand art and legal
Delivered press-ready files and vendor notes
Objective
Design packaging refresh and accessories concepts for a heritage line.
What I did
Designed structure and graphics
Sketched new products to extend the range
Prepared files for licensor and vendor teams
8Bit Art Toy Line Brand and Packaging (Creata)
Objective
New toy line where sticky tiles build pixel art on walls. Name, brand, and pack had to explain the idea in seconds.
What I did
Helped finalize naming and designed brand identity
Designed the packaging system and front panel story
Tested claim order and visuals for quick understanding
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